Question: You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?
- Yes, because having an editor complete your content ensures it will read well to others.
- Yes, a content editor's role is to make updates the way they see fit.
- No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
- No, they should have set up a meeting to discuss each edit so you could apply them together.
Explanation
HubSpot’s content creation framework includes a defined review and edit stage before publication. That stage works best when revisions remain visible to the writer, so feedback can be reviewed, accepted, and clarified inside the workflow. Directly replacing the draft removes transparency and makes ownership less clear. An organized editing process is meant to support collaboration and approval, not bypass them. HubSpot Academy+1
Why the other options are incorrect
A) Editing should improve the draft through review, not take over the writer’s role by silently finalizing the piece. HubSpot Academy
B) HubSpot’s process emphasizes organized review steps, so an editor is not meant to make unchecked final revisions. HubSpot Academy
D) Meetings can help with complex feedback, but HubSpot frames editing as part of a structured workflow inside the content process. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/lessons/building-a-content-creation-framework
https://academy.hubspot.com/lessons/creating-blog-content
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Marketing Certification" page.