Question: You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
- Post the same message on all channels as Facebook since it is working well.
- Analyze Facebook further to see which posts are working for future content ideas.
- Transition all social ad budget to Facebook in support of boosting each post moving forward.
- All of the above
Explanation
HubSpot says marketers should identify top-performing content and use that information to make data-driven improvements to their content strategy. Looking at the strongest channel more closely helps reveal which topics, formats, and messages are producing the best engagement. HubSpot also recommends analyzing campaign results and customizing messaging for each channel, so copying one channel’s message everywhere would ignore platform differences. Shifting all spend to one network is also too broad, because HubSpot’s promotion guidance favors continued measurement and experimentation before larger budget decisions. HubSpot Academy+1
Why the other options are incorrect
A) This conflicts with HubSpot’s guidance to customize your message for each channel instead of repeating the same post everywhere. HubSpot Blog
C) This goes too far, because HubSpot recommends testing and optimizing paid content promotion rather than moving all budget based on one channel’s current lead. HubSpot Blog
D) This is incorrect because two of the listed actions do not follow HubSpot’s promotion best practices. HubSpot Blog
Source for verification
https://academy.hubspot.com/lessons/measuring-and-analyzing-your-content
https://blog.hubspot.com/customers/5-content-promotion-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Marketing Certification" page.