Question: You're in a brainstorming session with your co-workers. You come up with five topics for your ebook, your colleague says that's all you need. How should you respond?
- “Yes, there’s no reason to keep going if we have enough topics for our ebook.”
- “Yes, we can always identify more later if we need them.”
- “No, we should have at least ten supporting topics for every ebook we want to create.”
- “No, we should make a list of as many supporting topics as we can.”
Explanation
HubSpot’s guidance on brainstorming emphasizes expanding ideas through collaboration so the team can build a stronger pool of content ideas before deciding what to use. Having only a few supporting topics is not the goal, because early stopping can cut off stronger angles and useful subtopics that may appear later in the session. The brainstorming stage is meant for idea generation and expansion, not for deciding that a small list is already sufficient. Continuing to add relevant supporting topics gives the ebook more depth and improves the chances of finding the best structure. HubSpot Academy+2HubSpot Blog+2
Why the other options are incorrect
A) This is incorrect because HubSpot’s approach to brainstorming favors expanding the idea pool rather than stopping as soon as a minimum seems acceptable. HubSpot Academy+1
B) This is incorrect because HubSpot recommends generating ideas deliberately during the session instead of assuming additional supporting topics can be identified later without the same collaboration. HubSpot Academy+1
C) This is incorrect because HubSpot supports generating as many relevant ideas as possible, not aiming for a fixed minimum number as the stopping rule. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/lessons/generating-content-ideas
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