Question: If you track nothing else for SEO, make sure you track ___.
- Organic traffic
- Clickthrough rate
- Conversion rate
- Impressions
Explanation
Organic traffic measures the number of visitors arriving via search engines, providing a direct indicator of SEO performance. Tracking this metric shows whether optimization efforts are increasing visibility and reach. It reflects both the effectiveness of keyword targeting and content relevance. Organic traffic serves as a baseline KPI to evaluate all other SEO activities.
Why the other options are incorrect
Clickthrough rate measures engagement from search results but does not indicate overall site visibility.
Conversion rate tracks outcomes, not traffic volume from search.
Impressions indicate how often a page appears in search results but not actual visits.
Source for verification
https://knowledge.hubspot.com/seo/seo-metrics-and-reportingturn3search4
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