Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?

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  • Organic traffic, position, impressions, backlinks
  • Organic traffic, clickthrough rate, bounce rate, sales
  • Organic traffic, bounce rate, time spent on page
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