Question: Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box's main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
- Organic traffic, position, impressions, backlinks
- Organic traffic, clickthrough rate, bounce rate, sales
- Organic traffic, bounce rate, time spent on page
Explanation
To monitor SEO progress, Chris should track organic traffic to see if more visitors arrive from search. Position measures the page’s ranking for the target keyword. Impressions indicate how often the page appears in search results, reflecting visibility. Backlinks track the growth of authority signals, which influence ranking potential. Together, these metrics provide a comprehensive view of SEO effectiveness.
Why the other options are incorrect
Organic traffic, clickthrough rate, bounce rate, sales mixes engagement and business metrics but omits ranking and authority indicators.
Organic traffic, bounce rate, time spent on page tracks engagement only and ignores visibility and backlinks that affect SEO.
Source for verification
https://knowledge.hubspot.com/seo/seo-metrics-and-reportingturn3search4
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