Question: Zoe is a digital marketer at a graphic design agency, and she's been tasked this quarter with improving the firm's SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
- Perform an SEO audit of the firm's website to determine if there are any crawl errors or content gaps
- Set a SMART goal and establish KPI's to track if her SEO efforts are successful
- Outline a content calendar for the quarter, including target keywords with high search volume
Explanation
The first step is to set a SMART goal and define KPIs to measure success, ensuring that SEO efforts are focused and measurable. Clear objectives guide subsequent actions, including audits, content planning, and technical optimizations. Without defined goals, it is difficult to assess whether changes lead to meaningful improvements in search visibility, traffic, or engagement.
Why the other options are incorrect
Perform an SEO audit is important but should follow goal-setting to focus on relevant issues.
Outline a content calendar is tactical and should be informed by established goals and KPIs.
Source for verification
https://knowledge.hubspot.com/seo/seo-strategyturn3search4
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