What kind of heading tag should you use for subtitles on a page?

Question: What kind of heading tag should you use for subtitles on a page?

• H1
• H2
• H3
• B or C

Explanation

Subtitles should use H2 or H3 heading tags to maintain a clear hierarchical structure beneath the main H1 heading. Proper use of H2 and H3 improves readability, accessibility, and crawlability. It also signals the relationship between sections to search engines, helping them understand page content and context.

Why the other options are incorrect

H1 is reserved for the main page title and should not be used for subtitles.

H2 alone is limiting because smaller subsections may require H3.

H3 alone may skip the proper hierarchy if there is no H2 preceding it.

Source for verification

https://knowledge.hubspot.com/seo/on-page-seo-best-practicesturn3search4

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot SEO Certification Course" page.