Question: Which of these is a strategy to determine the internal linking structure of a website?
- Pyramids
- Schema
- Canonicalization
- Topic clusters
Explanation
Topic clusters organize content around a central pillar page and related cluster pages, guiding the internal linking structure. This approach signals topical authority to search engines and improves crawlability. Internal links within clusters connect related content, helping users navigate and enhancing the relevance of pages for targeted keywords.
Why the other options are incorrect
Pyramids is not a recognized SEO linking strategy.
Schema provides structured data for search engines but does not define internal links.
Canonicalization prevents duplicate content issues but does not structure internal links.
Source for verification
https://knowledge.hubspot.com/seo/topic-clustersturn3search4
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