Question: You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two.
- Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
- Provide personalized experiences that meet shopper expectations online or in-store.
- Uncover the needs to meet the requirements of curious and impatient consumers.
- Guarantee profitability, traffic, customer base, and sales with Shopping ads.
Explanation
Changing shopping behavior requires reviewing shopper intent, expectations, and friction points across the buying journey. Curious and impatient consumers expect relevant product information, fast paths to purchase, and flexible shopping options. Personalized online or in-store experiences help retailers match shoppers with useful products and reduce drop-off. Shopping ads and Merchant Center support this by using accurate product data to connect inventory with shopper intent.
Why the other options are incorrect
Guarantee profitability is incorrect because Shopping ads can support growth, but they cannot guarantee profit, traffic, customer base, or sales.
Current marketing strategy is incorrect because unchanged strategy may not address new shopper behavior or changing purchase patterns.
Source for verification
https://support.google.com/google-ads/answer/2454022
https://support.google.com/merchants/answer/188924
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.