Question: A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
- Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
- Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
- Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
- Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Explanation
The title attribute should describe the product clearly using details that help Google match the item to relevant shopping intent. For apparel, placing brand, product type, and key attributes such as color and size gives shoppers useful information before they click. Product type and attributes help distinguish similar items in the feed. Availability belongs in the separate availability attribute, not in the product title.
Why the other options are incorrect
Availability is incorrect because stock status should be submitted through the availability attribute, not placed in the product title.
Attributes before product type is incorrect because the product title should first identify what the product is before adding descriptive details.
Availability after product type is incorrect because availability is handled as its own product data attribute.
Source for verification
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/6324415
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