Question: A beverage brand wants to understand how their Amazon display campaigns influence purchases at major grocery retailers. Which premium feature should they consider?
- Amazon flexible shopping insights to compare ad-exposed versus organic shoppers
- NCS insights stream to measure offline retail sales
- Amazon Retail purchases to analyze 5-year historical purchase insights
Explanation
NCS CPG Insights Stream is a paid Amazon Marketing Cloud data source built for CPG and grocery measurement. It provides modeled offline transaction signals that can be joined with Amazon Ads exposure data in AMC. This supports analysis of how media interactions relate to purchases outside Amazon’s online retail environment. The feature is appropriate when the business question depends on retailer sales signals beyond Amazon-owned purchase events.
Why the other options are incorrect
Amazon flexible shopping insights is incorrect because it is used for shopping behavior insights, not offline grocery retailer transaction measurement.
Amazon Retail purchases is incorrect because it focuses on Amazon retail purchase activity, not purchases at external grocery retailers.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/overview
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