Question: A bicycle shop in Berlin wants to improve ad relevance for their campaigns. What's a good way for this business to improve their ad relevance?
- Make it easy for users to find the shop’s Berlin address on the website landing page.
- Target the right region and language by using German and focusing on the Berlin metro area.
- Highlight the shop’s most popular bicycle models to help their business stand out.
- Test a new call-to-action, inviting customers to submit their orders through messages.
Explanation
Ad relevance improves most directly when location targeting and language targeting match the area the business serves and the language customers understand. Google Ads states that location settings help ads appear in the geographic areas selected, and language settings help ads reach users who understand the ad experience. For a local bicycle shop, narrowing delivery to Berlin-area demand reduces wasted impressions outside the service area. Aligning the campaign with German also makes the message more understandable to the intended audience, which strengthens relevance. Google Help+2Google Help+2
Why the other options are incorrect
A) A clearer address on the landing page can improve post-click experience, but it does not determine who is eligible to see the ad in the first place. Google Help+1
C) Highlighting popular products can improve ad copy, but it is less direct than matching location targeting and language targeting to the intended audience. Google Help+1
D) Testing a call to action can affect engagement, but it does not solve relevance as directly as aligning campaign targeting to the correct region and language. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722072?hl=en
https://support.google.com/google-ads/answer/1722078?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.