Question: A bidder enters an auction for the query "running shoe" and bids the bare minimum because it can't see that the user is near a retail establishment. What should the marketer do to improve the bidder's conviction?
- What should the marketer do to improve the bidder’s conviction?
- Increase the daily budget by 20%.
- Switch to a manual CPC strategy.
- Use store sales and app history signals as instructions.
- Add more exact match keywords.
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