Question: A brand discovered that customers who saw their ads during Thursday Night Football were significantly more likely to browse their product collection afterward. Which two AMC signal types were combined to generate this insight?
- Shopping Signals and Browsing Signals
- Streaming Signals and Shopping Signals
- Browsing Signals and Advertiser Signals
Explanation
Amazon Marketing Cloud can combine signal types to show how ad exposure relates to downstream customer behavior. The ad interaction provides the media exposure context, while subsequent product browsing shows engagement after that exposure. This insight depends on connecting exposure activity with browsing behavior inside a privacy-safe clean room. The result helps evaluate whether media tied to premium content influences shopping engagement.
Why the other options are incorrect
Streaming Signals is incorrect because the measured outcome is product browsing after exposure, not streaming behavior itself.
Advertiser Signals is incorrect because the scenario does not depend on uploaded first-party advertiser data.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-marketing-cloud
https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/overview
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