Question: A brand wants to reach customers exposed to both Sponsored Ads and Amazon DSP campaigns. What AMC capability enables this?
- Use third-party management tools to merge audience insights
- Create AMC rules-based audiences based on exposure to both channels
- Generate separate audience lists from each advertising console
Explanation
Rule-based audiences in Amazon Marketing Cloud can be built from defined event conditions. Exposure to Sponsored Ads and Amazon DSP can be used as criteria when the required signals are available in AMC. This allows audience logic to reflect cross-channel engagement rather than a single ad product view. The resulting audience can support activation based on customers who meet both exposure conditions.
Why the other options are incorrect
Third-party management tools is incorrect because AMC can define cross-channel audience rules directly within its clean room workflow.
Separate audience lists is incorrect because separate console lists do not create one audience based on combined Sponsored Ads and Amazon DSP exposure.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.