Question: A digital marketing team has activated Microsoft Advertising auction-time bidding (ATB) within their Search Ads 360 bid strategy. How do these two systems interact to optimize performance for the advertiser?
- Search Ads 360 analyzes portfolio-wide performance to set ROI targets directly in Microsoft Advertising, while the engine sets real-time bids at the auction level.
- Search Ads 360 bypasses the Microsoft engine’s local signals to set individual keyword bids for every search query four times per day.
- Search Ads 360 automatically deactivates all Microsoft Advertising budget limits to make sure the auction-time algorithm can reach every available user.
- Search Ads 360 restricts the use of Floodlight conversion data and instead relies solely on Microsoft’s core conversion tracking for all auction-level decisions.
Explanation
Microsoft Advertising auction-time bidding works with a Search Ads 360 bid strategy by combining portfolio-level optimization with publisher auction-level bidding. Search Ads 360 analyzes performance across campaigns in the bid strategy and sets ROI targets directly in Microsoft Advertising. Microsoft Advertising then uses its auction-time bidding system to set real-time bids at the auction level. This allows the strategy to keep cross-engine portfolio optimization while using Microsoft’s real-time auction signals.
Why the other options are incorrect
Keyword bids four times per day describes intraday bidding behavior, not Microsoft Advertising auction-time bidding.
Budget limit deactivation is incorrect because Search Ads 360 does not remove Microsoft Advertising budget limits for auction-time bidding.
Floodlight restriction is incorrect because Floodlight conversion data can be shared with Microsoft Advertising for auction-time bidding.
Source for verification
https://support.google.com/sa360/answer/15252078
https://support.google.com/sa360/answer/16888216
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.