A eco-friendly homegoods brand wants to scale customer acquisition by reaching shoppers similar to their highest-value customers. Which AMC audience-building strategy should they use?

Question: A eco-friendly homegoods brand wants to scale customer acquisition by reaching shoppers similar to their highest-value customers. Which AMC audience-building strategy should they use?

• Create segments of cart abandoners only
• Build lookalike audiences based on top-performing customer characteristics
• Target all shoppers in their product category

Explanation

Lookalike audiences in Amazon Marketing Cloud are designed to expand reach from a seed audience with valuable customer traits. A seed based on high-value customers helps the model find shoppers with similar behavioral patterns. This supports acquisition because the resulting audience reaches beyond known purchasers. The strategy balances scale with relevance by using top-performing customer characteristics as the starting point.

Why the other options are incorrect

Cart abandoners is incorrect because that strategy focuses on recovery from existing purchase intent, not broad customer acquisition.

All shoppers is incorrect because broad category targeting does not use high-value customer characteristics to guide audience expansion.

Source for verification

https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/rule-based-lookalike

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