Question: A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- Within their line item settings
- Within their specific audience settings
- Within their campaign settings
- Within their insertion order settings
Explanation
Audience-based frequency caps are used when exposure limits need to apply to a defined audience rather than only to a campaign structure. In Display & Video 360, this capability manages frequency across audiences based on impression exposure. It is appropriate when the same created audience should be limited to a specific number of ad exposures over a set time period. The control is tied to audience membership, so it directly matches a limit for party planners.
Why the other options are incorrect
Campaign settings would apply frequency more broadly across campaign entities, not only to the created audience.
Line item settings would limit delivery for that line item, not manage exposure for the audience itself.
Insertion order settings would apply across line items under the insertion order, not specifically to the created audience.
Source for verification
https://support.google.com/displayvideo/answer/9059464
https://support.google.com/displayvideo/answer/2696786
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