Question: A goal to increase website traffic by 15% in three months is both specific and time-bound. Select the correct answer, then submit.
- True
- False
Explanation
Within the SMART framework, the objective is clear because it focuses on increasing website traffic rather than describing a broad business aim. The 15% figure makes the target measurable, since performance can be tracked against a defined amount of growth. The three-month deadline makes the goal time-bound because it sets a fixed period for delivery. A goal that includes both a defined outcome and a clear timeframe meets these two SMART criteria. Google Help+1
Why the other options are incorrect
False The goal includes a specific result to achieve and a stated time period, so it matches both parts of the SMART structure being tested. Google Help+1
Source for verification
Google Ads Help: What to track based on your advertising goals. Google Help
Google Ads Help: Measure your results. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.