Question: A lead generation business finds their digital leads are low quality despite high volume in Google Ads. What's the first step in the DEARC framework to address this gap?
- What's the first step in the DEARC framework to address this gap?
- Define: Get clear on the total business goal.
- Refine: Set a lower target CPA.
- Enable: Set up enhanced conversions.
- Activate: Choose a Maximize clicks strategy.
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