Question: A lead practitioner needs to determine the proportion of their impressions that were delivered within environments deemed suitable according to their current quality filters. Which specific metric provides this percentage?
- Audit card
- Change history
- Brand safety coverage
- Invalid traffic
Explanation
Brand safety coverage is the correct metric because the advertiser’s Brand Controls page is where Display & Video 360 lets users monitor brand safety strategy and view coverage for content types they want to avoid. The coverage view reflects how much delivered inventory aligns with the advertiser’s active content exclusions and verification settings, which is why it answers a suitability percentage question. Google also separates Invalid traffic and Change history into their own sections, showing that they serve different purposes from coverage measurement. That makes Brand safety coverage the percentage-based suitability metric rather than a troubleshooting or audit log view. Google Help+1
Why the other options are incorrect
Invalid traffic shows pre-bid invalid traffic filtered for the advertiser, not the percentage of impressions delivered in suitable environments. Google Help
Change history records recent changes to digital content labels and sensitive categories, so it is a settings log rather than a delivery coverage metric. Google Help
Audit card is not the documented Brand Controls metric Google identifies for suitability coverage on this page. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/9179543?hl=en
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