Question: A luxury watch brand wants to remarket to customers who have viewed their products. Which audience solution should they use?
- Third-party audiences
- Campaign remarketing (based on ASIN)
- Demographic audiences
Explanation
Campaign remarketing is appropriate because the audience is defined by prior product detail page engagement. Using ASIN-based signals allows the brand to reengage shoppers who already showed interest in specific luxury watch products. This supports lower-funnel planning because the audience has demonstrated product-level intent. Remarketing is more relevant here than broad demographic or third-party audience selection.
Why the other options are incorrect
Third-party audiences are incorrect because they are not based on the brand’s product-viewing activity in the Amazon store.
Demographic audiences are incorrect because age or household attributes do not identify shoppers who viewed the products.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/sponsored-display/audience-targeting
https://advertising.amazon.com/library/guides/display-advertising
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