A marketer wants to understand if combining Sponsored Products with Amazon DSP drives better results than either channel alone. Which query template should they use?

Question: A marketer wants to understand if combining Sponsored Products with Amazon DSP drives better results than either channel alone. Which query template should they use?

• Conversions by audience segment with impressions template
• Sponsored ads and DSP overlap use case template
• Path-to-conversion analysis for single-channel attribution

Explanation

Amazon Marketing Cloud supports cross-channel analysis using predefined workflows in the Use case library. This workflow compares audiences exposed to Sponsored Ads, Amazon DSP, or both. The output helps show whether combined exposure is associated with stronger performance than isolated exposure. It is the right fit for evaluating media interaction rather than single-channel results.

Why the other options are incorrect

Conversions by audience segment is incorrect because it focuses on segment-level performance, not channel-combination comparison.

Path-to-conversion analysis is incorrect because it evaluates conversion journeys, not a direct overlap comparison between Sponsored Products and Amazon DSP.

Source for verification

https://advertising.amazon.in/help/G35EPG89YCAEYQFN

https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/reporting/create-workflow

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.