Question: A marketing manager wants to measure the return on investment (ROI) for a Google Ads campaign based on how many users complete a request_demo form. Where in Google Analytics should they go to find the attribution reports specifically designed for this purpose?
- The Admin workspace
- The Explore workspace
- The Advertising workspace
- The Campaigns section within the Reports workspace
Explanation
The Advertising workspace contains attribution reporting for analyzing how marketing touchpoints contribute to key events. A form submission such as request_demo can be evaluated as a key event when configured for business measurement. Attribution reports help compare campaign contribution across channels and touchpoints before the key event occurs. This makes the workspace appropriate for evaluating advertising performance tied to return on investment.
Why the other options are incorrect
Explore workspace is incorrect because it is used for custom analysis, not the standard attribution reporting area.
Admin workspace is incorrect because it is used for configuration and property settings, not performance attribution analysis.
Campaigns section is incorrect because acquisition reports show campaign traffic performance but are not the dedicated attribution reporting area.
Source for verification
https://support.google.com/analytics/answer/10596866
https://support.google.com/analytics/answer/10596865
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