Question: A marketing team uses Google Ads for paid search and also runs paid campaigns on a third-party social media platform. They've linked their Google Ads account but haven't imported cost data for their social media campaigns. What will happen when they use the Scenario Planner to optimize their future budget?
- The tool will be unavailable, showing a screen that explains the eligibility requirements, including the need to import non-Google campaign data.
- The tool will overestimate the return on investment (ROI) from social media, as it will see conversions from that channel without any associated costs.
- The tool will provide accurate recommendations by using Google's machine learning to estimate the missing cost data from the social media channel.
- The tool will recommend allocating 0% of the budget to the social media channel because it interprets the missing cost data as zero investment.
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