Question: A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What's the first step in starting this communication?
- Assign the publisher's deal ID to a new line item.
- Create an instant deal based on curated criteria.
- Add the publisher's inventory to a reach forecast plan.
- Submit a request for proposal (RFP) to the publisher.
Explanation
In Display & Video 360, a direct negotiation with a publisher begins by sending a request for proposal (RFP). Google states that users can start a new negotiation from Marketplace by selecting a publisher and clicking Request proposal. This is the formal communication step that opens the negotiation workflow and sends the request to the publisher for review. It happens before deal acceptance, deal assignment, or any trafficking steps. Google Help+1
Why the other options are incorrect
Create an instant deal based on curated criteria is incorrect because Marketplace negotiations start with an RFP, not with an automatically created direct deal. Google Help
Assign the publisher's deal ID to a new line item is incorrect because a deal ID is used after a deal exists, while the first communication step is sending the RFP. Google Help+1
Add the publisher's inventory to a reach forecast plan is incorrect because Reach Planner is for forecasting, not for initiating publisher negotiations in Marketplace. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/7505945?hl=en
https://support.google.com/displayvideo/answer/7067656?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.