Question: A recruitment firm wants to scale their advertising by automatically generating location-based campaigns for every city with an active job listing. What's the foundational step required to allow the system to build these location-specific campaign structures?
- Apply a cross-engine automated rule at the manager level to pause any campaigns that don't have a corresponding landing page.
- Connect a structured data feed containing specific job attributes and geographic data to serve as the primary source for the automation.
- Monitor the template evaluation time to identify which high-volume cities are currently experiencing the highest level of competition.
- Manually configure individual keyword templates for each regional office to make sure that the ad copy remains relevant to local candidates.
Explanation
Templates use feed data as the input for generating campaign structure, targeting, creatives, keywords, and sitelinks at scale. In Search Ads 360, each feed row can represent a changing business item such as a job opening, location, price, or availability. The automation works only when the feed provides the attributes that templates can reference. For recruitment use cases, Templates support geo-targeted campaign creation based on locations with active openings.
Why the other options are incorrect
Template evaluation time is used to review processing behavior, not to provide the source data for automation.
Cross-engine automated rule can act on existing entities, but it does not generate template-based campaign structures from inventory data.
Individual keyword templates would create unnecessary manual work and would not scale campaign creation across active locations.
Source for verification
https://support.google.com/sa360/answer/12966436
https://support.google.com/sa360/answer/12260308
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.