Question: A retail advertiser is using a budget bid strategy (BBS) to manage their monthly spend. How does a BBS differ from a standard ROI bid strategy?
- It focuses on spending a specified amount within a plan.
- It can't be used with auction-time bidding.
- It requires manual bid updates every 24 hours.
- It only works with Yahoo! JAPAN Ads.
Explanation
A budget bid strategy is configured as part of a plan and is focused on spending the specified amount during that plan period. It can automatically adjust campaign budgets, bids, and bid adjustments to optimize how the planned budget is spent. A standard Search Ads 360 bid strategy focuses on performance targets and does not manage budgets. This distinction makes budget bid strategy the correct mechanism for monthly spend management.
Why the other options are incorrect
Yahoo! JAPAN Ads is incorrect because budget bid strategies are not limited to one regional engine.
Auction-time bidding is incorrect because budget bid strategies can support Google Ads auction-time bidding.
Manual bid updates is incorrect because budget bid strategies automate bid and budget changes.
Source for verification
https://support.google.com/sa360/answer/12497063
https://support.google.com/sa360/answer/10058344
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