Question: A retailer wants to measure site interest by counting all interactions from a single user as one conversion, provided they occur within a 24-hour period. Which Floodlight counting method should they implement?
- Unique
- Standard
- Per session
- Items sold
Explanation
For a Floodlight counter activity, Unique counts only the first conversion for each unique user during each 24-hour day. That matches a setup where multiple interactions from the same user should be collapsed into one counted conversion within a 24-hour period. In Display & Video 360 and Campaign Manager 360 documentation, this counting method is distinct from Standard, which counts every conversion event. It is the correct configuration when the goal is measuring deduplicated site interest rather than total interaction volume. Google Help+1
Why the other options are incorrect
Per session counts one conversion per user per session, so it depends on session boundaries rather than a fixed 24-hour window. Google Help+1
Standard counts every conversion, so repeated actions by the same user in the same day are all counted. Google Help+1
Items sold is a sales activity counting method used to count quantity purchased and revenue, not deduplicated site-interest actions. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/2697097?hl=en
https://support.google.com/campaignmanager/answer/2823400?hl=en
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