Question: A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?
- Use "And" between each audience segment
- Use "Or" between each audience segment
- Create two groups with "Or" between beauty and haircare, and use "And" to combine with the female demographic
Explanation
Audience logic should combine demographic qualification with category interest in Amazon DSP. The female demographic must be required, while the beauty and haircare interests should be treated as alternatives. Using Or between beauty and haircare increases scale by allowing either in-market signal to qualify. Using And between the demographic group and the interest group keeps the audience aligned to the intended shopper profile.
Why the other options are incorrect
And is incorrect because requiring every segment would be too restrictive and would not allow either beauty or haircare interest.
Or is incorrect because using Or across all segments could include shoppers who match only the demographic or only one interest signal.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/dsp/developer-guide
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
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