A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

Here is the answer of the question: A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

• Use optimize for clicks.
• Use optimize for time spent on-screen.
• Use optimize for creative rotation.
• Use optimize for conversions.

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