Question: A vintage clothing retailer sells men's jackets and ties. They're looking to expand their reach. What's one way that Al-powered Search Ads can help them reach this goal?
- Through responsive search ads that can use the retailer's headlines and descriptions to build an ad relevant to each specific query
- Through broad match, by which the company will no longer be required to add keywords for their campaign
- Through phrase match that relies on Google Al to display ads for queries that include keywords provided by the retailer
- Through Smart Bidding data that is offered in order to help the retailer set the best bid for potential queries
Explanation
Responsive search ads use advertiser-provided headlines and descriptions as assets, then automatically combine them to show more relevant messages for different searches. That makes them useful for expanding reach while still improving relevance at the query level. Google Ads specifically describes this format as adapting ad content to more closely match potential customers’ search terms. In an AI-powered Search setup, this is the element that creates the ad message for each individual query. Google Help+1
Why the other options are incorrect
Broad match Broad match can expand reach to related queries, but it does not eliminate the need to add keywords to the campaign. Google Help
Phrase match Phrase match is a keyword matching option, not the feature that builds a query-specific ad from supplied assets. Google Help+1
Smart Bidding data Smart Bidding sets bids for conversion or conversion value goals, but it does not create the ad copy shown for each query. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7684791?hl=en
https://support.google.com/google-ads/answer/12158267?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.