Question: After implementing Smart bidding and broad match, what are three recommended campaign best practices to follow? Choose three.
- Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns.
- Use cross-device reporting to ensure you're able to identify a user across different environments including web and mobile apps.
- Ensure you've set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions.
- Be sure to review your ad policies to confirm that your ads are compliant and to prevent any disapprovals.
- Organize your ad groups by a common theme. For example: Types of products or services.
Explanation
After pairing Smart Bidding with broad match, the next priority is improving relevance with responsive search ads, complete assets, and landing pages that closely match search intent. Google Ads also recommends using measurement that reflects the real business goal, because data-driven attribution helps assign conversion credit across the path and gives Smart Bidding better optimization signals. Budgets also need enough flexibility to capture additional conversion opportunities once reach expands. Finally, tightly themed ad groups help Google Ads understand intent, choose the best keyword, and serve the most relevant ad. Google Help+2Google Help+2
Why the other options are incorrect
B) This is a reporting capability, not one of the recommended optimization practices for Smart Bidding with broad match. Google Help+1
D) This supports compliance, but it is not one of the specific campaign performance practices recommended for this setup. Google Help+1
Source for verification
Google Ads Help: Best practices for creating effective Search ads Google Help
Google Ads Help: Key takeaways for Smart Bidding, broad match, and data-driven attribution Google Help+1
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.