Question: After implementing Smart Bidding and broad match, what are three recommended campaign best practices to follow? Choose three. Select 3 Correct Responses
- Be sure to review your ad policies to confirm that your ads are compliant and to prevent any disapprovals.
- Use responsive search ads, including all relevant assets. Make sure headlines and website landing pages reflect the queries being targeted in your campaigns.
- Ensure you've set the right targets for your business goals. Use data-driven attribution models and ensure budgets are able to capture increased conversions.
- Organize your ad groups by a common theme. For example: Types of products or services.
- Use cross-device reporting to ensure you're able to identify a user across different environments including web and mobile apps.
Explanation
After applying Smart Bidding and broad match, the next priority is improving ad relevance with responsive search ads, complete assets, and landing pages that closely match search intent. Google Ads also recommends setting the right performance targets, using data-driven attribution, and keeping budgets flexible enough to capture additional conversions once reach expands. Organizing ad groups around a common theme helps keywords, ads, and landing pages stay aligned, which gives Google Ads clearer signals for optimization. These practices strengthen automation by improving relevance, measurement, and budget coverage at the same time. Google Help+1
Why the other options are incorrect
Review ad policies This supports compliance, but it is not one of the specific campaign optimization practices tied to improving performance after implementing Smart Bidding and broad match. Google Help+1
Cross-device reporting This is a measurement capability, not a recommended action for optimizing campaigns after implementing Smart Bidding and broad match. Google Help+1
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.