Question: Alejandro wants to advertise plastic gaming dice and wants to reach a broad audience interested in card games. Which targeting method should they use?
- Product-Similar
- Product-Negative
- Product-Expanded
Explanation
Product-Expanded helps broaden product targeting beyond closely similar items. It is useful when the advertiser wants to reach shoppers viewing related products in a wider interest area. This targeting method can help connect the ad with customers browsing products connected to card games rather than only identical dice products. It supports broader product discovery while still keeping targeting relevant to shopper behavior.
Why the other options are incorrect
Product-Similar is incorrect because it focuses on closely similar products rather than expanding toward a broader related audience.
Product-Negative is incorrect because it prevents ads from serving on selected products instead of expanding reach.
Source for verification
https://advertising.amazon.com/library/guides/product-targeting
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