Question: Kitchen Smart wants to prevent their electronic mixer ads from being served on irrelevant shopping results. Which keyword targeting method should they use?
- Minimized product targeting
- Expanded product targeting
- Negative product targeting
Explanation
Negative product targeting prevents ads from being served in selected irrelevant product or shopping contexts. This targeting method helps advertisers exclude placements that are not aligned with the advertised product. It can improve campaign relevance by reducing delivery on unsuitable product detail pages or related shopping results. Using exclusions also helps protect spend from less relevant traffic.
Why the other options are incorrect
Minimized product targeting is incorrect because it is not an Amazon Ads targeting method for excluding irrelevant placements.
Expanded product targeting is incorrect because it broadens product targeting rather than preventing ads from appearing in irrelevant contexts.
Source for verification
https://advertising.amazon.com/help/GTEHPEG5BXY9UX5W
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