Question: All of the following are components of a topic cluster EXCEPT:
- Core topics, which will take the shape of your pillar page
- Subtopics, such as blog posts or videos
- Distribution channels, such as YouTube or Twitter
- Internal hyperlinks
Explanation
A topic cluster is organized around a main topic that connects to a pillar page. Supporting content is attached through subtopic keywords and related content assets. Internal links connect the supporting content back to the pillar page to show the relationship between the pieces. Distribution platforms can promote content, but they are not structural components of a HubSpot topic cluster.
Why the other options are incorrect
Core topics are part of the topic cluster structure because they define the main subject for the pillar page.
Subtopics are part of the structure because they support the main topic with related content.
Internal hyperlinks are part of the structure because they connect supporting content to the pillar page.
Source for verification
https://knowledge.hubspot.com/content-strategy/pillar-pages-topics-and-subtopics
https://knowledge.hubspot.com/seo/create-topics-for-your-seo-strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Marketing Hub Software Certification" page.