Question: Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
- Building relationships between teams like marketing and product
- Having the marketer take sole responsibility of making user-centric design
- Having each team measure different key performance indicators (KPIs)
- Investing heavily in developer resources
Explanation
A user-focused organization requires teams to work around the same user experience goals. Marketing and product both affect how users discover, evaluate, and complete actions. Strong relationships between these functions reduce disconnected decisions across the conversion path. This supports ongoing optimization because user needs are considered beyond a single team or channel.
Why the other options are incorrect
Developer resources can help implementation, but investment alone does not create a user-focused organization.
Different key performance indicators (KPIs) create fragmented goals and can pull teams away from shared user outcomes.
Marketer responsibility is too narrow because user-centric design depends on multiple functions working together.
Source for verification
https://support.google.com/analytics/answer/9304153
https://support.google.com/analytics/answer/12924233
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