Question: An account manager is setting up assets for their Google Search campaign. They create several sitelink assets at the account level and then create more sitelinks for their campaign as well as for a particular ad group. Which sitelink assets will serve with ads?
- The sitelink assets served will always change based on the user's query.
- The campaign sitelinks, because campaigns include a collection of ad groups and will serve by default.
- The account sitelinks, because the higher-level assets will override the lower-level assets.
- The ad group sitelinks, because the lower-level assets will override the higher-level assets.
Explanation
Google Ads applies sitelink assets according to asset association level, with the most specific association taking priority for the ad that is serving. When an ad group has its own sitelinks, those are the sitelinks used for ads in that ad group. Google Ads Help explicitly notes that if ad group sitelinks are removed, the campaign-level sitelinks return, which shows the ad group level is the active serving level by default. That is why the ad group-level set serves instead of the campaign- or account-level set in this setup. Google Help+1
Why the other options are incorrect
A) Query relevance can affect which eligible assets appear, but it does not override the asset association hierarchy that gives priority to the most specific level. Google Help+1
B) Campaign-level sitelinks are not the serving set when ad group-level sitelinks are already associated to that ad group. Google Help+1
C) Account-level sitelinks are broader defaults and do not override a more specific ad group association. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2375416?hl=en
https://support.google.com/google-ads/answer/6280012?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.