Question: An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?
- Active View
- Brand Lift
- Unique reach
- On-target reach
Explanation
A model that limits credit to post-exposure conversions only when the ad was actually seen depends on Active View, Google’s viewability measurement technology. Google defines Active View as the system used to measure whether an impression was viewable and for how long. In Display & Video 360, Active View: Viewable Impressions identifies impressions confirmed as viewable, which is the required filter when attribution should exclude non-viewable exposures. The other choices measure reach, brand response, or audience match quality rather than verified viewability. Google Help+1
Why the other options are incorrect
Unique reach measures deduplicated audience size and frequency, not whether an impression met Active View viewability criteria. Google Help+1
Brand Lift measures changes in brand perception through surveys, not conversion filtering based on viewable impressions. Google Help+1
On-target reach estimates how much delivered reach matched the intended demographic, not whether the impression was visible on screen. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/3214556?hl=en
https://support.google.com/displayvideo/table/3187025?hl=en
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