Question: An advertiser is managing a prestigious travel campaign and needs the campaign's ads to appear in a specific position for brand exposure. Which bid strategy goal should she select?
- Budget
- Return on investment (ROI
- Total number of clicks
- Impression share
Explanation
Impression share is the appropriate bid strategy goal when visibility and placement are the main objectives. In Search Ads 360, Target impression share automatically sets bids to help ads show on the absolute top of the page, top of the page, or anywhere on the search results page. This supports brand exposure because the strategy optimizes toward search visibility rather than traffic volume or conversion value. The placement setting controls where the ads are intended to appear.
Why the other options are incorrect
Budget controls spend limits and pacing, but it does not optimize for a specific ad position.
Return on investment focuses on conversion value or efficiency, not brand visibility placement.
Total number of clicks prioritizes traffic volume, not a specific search results page position.
Source for verification
https://support.google.com/sa360/answer/9915292
https://support.google.com/sa360/answer/14698217
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