Question: An advertiser is running a campaign for a specific consumer segment and requires a high-quality, cross-device alternative to traditional television rating products. Which specific report provides target rating points (TRP) and demographic composition?
- General Performance Report
- Basic Report
- Inventory Report
- Unique Reach Audience Report
Explanation
This requirement maps to Unique Reach Audience reporting because Display & Video 360 uses Reach reports to analyze the composition of the audience reached by campaigns. The metric set for Unique Reach Audience includes Target Rating Points, which Google defines as the population reached in a specific target demographic or matched target audience. It also includes composition metrics such as % Composition Reach and % Composition Impressions, which quantify demographic composition. That combination makes it the report designed to provide both TRP and audience composition for a defined consumer segment across devices. Google Help+1
Why the other options are incorrect
Inventory Report focuses on inventory and delivery analysis, not Target Rating Points or demographic composition. Google Help
General Performance Report measures standard performance outcomes, but the cited TRP and composition metrics belong to Unique Reach Audience reporting. Google Help
Basic Report is not the report type where Google defines Target Rating Points and audience composition metrics. Google Help
Source for verification
Reach reports — Display & Video 360 Help Google Help
Metrics in reports — Display & Video 360 Help Google Help
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