Question: An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?
- Base media rate
- Partner costs
- Technical creative requirements
- Inventory floor price
Explanation
In Display & Video 360, partner costs are used for expenses other than the media fee and third-party audience data fees. Google explicitly lists fees for a third-party ad server or a third-party ad serving verification service as examples of partner costs. Those costs can be tracked through CPM fee or media fee fields depending on how the charge is structured. That is why verification fees for a Programmatic Guaranteed setup belong under partner costs, not in the negotiated inventory rate itself. Google Help+1
Why the other options are incorrect
Technical creative requirements controls creative specifications and serving requirements, not billing fields for third-party verification fees. Google Help
Inventory floor price is a publisher-side minimum price concept for auction inventory, not a field for operational service fees. Google Help+1
Base media rate is the negotiated media cost for inventory, while third-party verification charges are tracked separately as partner costs. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/2696775?hl=en
https://support.google.com/displayvideo/answer/7067656?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.