An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?

Question: An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?

  • Which statement correctly describes keyword prioritization?
  • Exact match keywords that are identical to a query are always prioritized.
  • AI targeting only works if the account has no exact match keywords.
  • Performance Max ignores exact match keywords to maximize cross-channel reach.
  • Expansion always takes priority over exact match keywords.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.

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