Question: An advertiser manages a diverse portfolio that includes both budget-constrained campaigns and ROI-driven goals. What's a benefit of using a plan within Search Ads 360?
- It prevents any changes to budgets and bids during the plan period.
- It provides a budget pacing chart and allocation table.
- It forces all campaigns to use the same ROAS target.
- It automatically deletes underperforming keywords.
Explanation
In Search Ads 360, plans are used to manage spend and performance over a defined time range. Bidding and Planning supports forecasting, pacing, and reporting for groups of campaigns with different goals. The budget-pacing chart helps compare target, estimated, and actual spend during the plan period. The budget allocation table helps review how spend is distributed by time segment or campaign group.
Why the other options are incorrect
Same ROAS target is incorrect because plans can support different targets and do not force one shared efficiency goal.
Locked budgets and bids is incorrect because plans can be managed manually or automated with a budget bid strategy.
Keyword deletion is incorrect because plans are for budgeting, forecasting, and pacing, not keyword removal.
Source for verification
https://support.google.com/sa360/answer/10058344
https://support.google.com/sa360/answer/12559151
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