Question: An advertiser wants to determine the volume of ad exposures delivered to a single person across various platforms and devices. Which specific metric within a deduplicated report identifies this level of repetition?
- Total population reach
- Average impression frequency
- Unique click-throughs
- Cumulative viewability
Explanation
Within Unique Reach reporting, the relevant metric is the one that measures how often, on average, a deduplicated person was served an ad across devices during the reporting period. Google defines Unique Reach: Average Impression Frequency as the average frequency at which an ad is seen by unique users across devices. A value of 1 means the average person saw the ad once, while a higher value indicates repeated exposure to the same person. That makes it the correct metric for identifying repetition of ad exposures, not just overall scale or clicks. Google Help+1
Why the other options are incorrect
Unique click-throughs measures unique users who clicked, so it reflects response volume rather than exposure repetition. Google Help+1
Cumulative viewability is not the deduplicated frequency metric used to show how many times the same person was exposed across devices. Google Help+1
Total population reach measures the number of unique people reached, not the average number of impressions delivered to each person. Google Help+1
Source for verification
Reach reports — Display & Video 360 Help Google Help
Measuring reach and frequency — Display & Video 360 Help Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.