Question: An advertiser wants to serve an immersive mobile display ad that allows users to interact with a 3D product model by rotating it. Which specific ad format must be selected within the platform to host this interactive asset?
- Swirl
- Flipbook
- Parallax
- Native video
Explanation
Swirl is the Display & Video 360 format built for immersive mobile display experiences with an interactive 3D model. Google defines 3D Swirl as a format where users can explore a 3D rendering in a mobile ad by rotating and interacting with product features. That matches a creative that lets users manipulate a product model directly inside the ad unit. It is the dedicated format for hosting this kind of 3D interactive asset. Google Help+1
Why the other options are incorrect
Parallax uses layered scroll-based animation to create depth, but it is not the 3D product-rotation format. Google Help
Native video is a native creative format built around video assets, not an interactive 3D model experience. Google Help
Flipbook is not the format used for interactive 3D product manipulation, and Google documentation distinguishes it from Swirl. Google Help+1
Source for verification
https://support.google.com/displayvideo/answer/9309834?hl=en
https://support.google.com/displayvideo/answer/9310536?hl=en
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