Question: An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?
- To directly increase sales on the Amazon store
- To create audiences for Amazon product listings
- To track conversions on their website and create relevant audiences for remarketing
Explanation
Amazon Ad Tag (AAT) captures eligible actions on an advertiser’s owned website for use in Amazon Ads measurement and activation. For a brand that does not sell in the Amazon store, AAT can still support off-Amazon conversions. These signals can also help build advertiser audiences for remarketing in Amazon DSP. This makes AAT useful for measuring site outcomes and re-engaging visitors based on website behavior.
Why the other options are incorrect
Amazon store sales is incorrect because the advertiser does not sell products in the Amazon store.
Amazon product listings is incorrect because AAT does not create audiences for Amazon product listings when no Amazon retail presence exists.
Source for verification
https://advertising.amazon.com/help/GLZ54GXQW773A6MG
https://advertising.amazon.com/help/GPFTYTTCA9QKBETH
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.