Question: An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this process?
- Administration
- Partner settings
- User management
- Creative module
Explanation
Display & Video 360 adds people to an advertiser through User management and email preferences, then User management. Only account admins can create new users there, assign access to specific partners or advertisers, and choose the appropriate role for each person. Google also defines dedicated Creative roles in that same user-access workflow, which is how a creative team is permissioned to build and manage creatives directly in the platform. The Creative area is used after access is granted, not as the place where new team members are added. Google Help+1
Why the other options are incorrect
Creative module is where creatives are viewed and managed inside an advertiser, not where admins add new users or assign advertiser access. Google Help+1
Administration is not the documented workflow for adding advertiser users; Google directs admins to User management and email preferences > User management. Google Help
Partner settings handles partner configuration, but user creation and advertiser-level permission assignment are managed through User management. Google Help
Source for verification
https://support.google.com/displayvideo/answer/2723011?hl=en
https://support.google.com/displayvideo/answer/7530472?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.