An AI-powered Search campaign contains which of these three elements? Choose three.

Question: An AI-powered Search campaign contains which of these three elements? Choose three.

  • It contains Smart bidding.
  • It contains marketing objectives.
  • It contains expanded text ads.
  • It contains responsive search ads.
  • It contains broad match.

Explanation

An AI-powered Search setup combines Smart Bidding, responsive search ads, and broad match so Google Ads can optimize bids, match to more relevant queries, and assemble the most relevant ad for each auction. Smart Bidding uses auction-time signals to set the right bid for the likelihood of conversion or conversion value. Responsive search ads provide multiple headlines and descriptions that Google Ads can combine dynamically based on the query. Broad match expands reach to additional relevant searches and gives the system more opportunities to optimize performance. Google Help+3Google Help+3Google Help+3

Why the other options are incorrect

Marketing objectives help guide campaign setup, but they are not one of the three core AI-powered Search campaign elements Google Ads identifies. Google Help+1

Expanded text ads are not part of this framework, because Google Ads recommends responsive search ads as the adaptive ad format for AI-powered Search. Google Help+1

Source for verification

https://support.google.com/google-ads/answer/12158267?hl=en

https://support.google.com/google-ads/answer/6167115?hl=en

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top